Our goal is to capture the heart, soul, and good vibes of the Santa Cruz lifestyle in comfortable everyday apparel. Whether you're cruising to the beach or hitting the trails, our gear will be your go-to for any adventure, but still comfy enough for a laid-back day at home. We like to keep it local, everything is designed, hand-printed, and embroidered right here in Santa Cruz. 

Most importantly, don't forget to keep it rad!